There’s been a lot of talk recently about Google’s new social network, Google+. Seems like everywhere people are trying to make sense of it. ‘Are you in?’ is what they ask followed by ‘Can you invite me?’. It’s amazing what a little exclusivity and a lot of good execution can do for a product. Certainly reminds me of an older website that people used to be head-over-heels with: Facebook.
When Facebook first hit the scene it was both exclusive and very easy to use. The most superficial difference with Facebook’s exclusivity was its invite system: if you didn’t have a .edu address then you didn’t get in. However since those early years Facebook has revised its membership policy. Now you can be a dog and get into Facebook. Where’s the glamour in that?
Google+ is not a Facebook killer. It’s not a replacement. It’s not trying to emulate every aspect of Facebook (although it is copying some ideas verbatim, i.e. the suggest widget).
Google+ is an alternative. It’s an option that isn’t Facebook. It’s Google’s take on a social network, done with Google ideals while emulating Facebook truths.